Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.
︎ Fisher-Price Museum Store
To celebrate their 90th Anniversary Fisher-Price worked together with the team at Wieden+Kennedy to create a virtual museum that highlights the brands toys throughout the years. Much like an actual museum, the team came up with the idea of a gift shop for the museum with merchandise inspired by the toys throughout the years and Fisher-Price’s overall brand identity.
SELECTED PRESS: Adweek , Hypebeast
︎ Packaging, Product Design, Set Styling
︎Girlgaze Platform (MVP)
Girlgaze was primarily an agency model – finding talented upcoming female-identifying creatives and connecting top brands with this talent for campaign work. As the business matured and Girlgaze became a go to for finding creatives, the company wanted to offer this connection on a larger scale – a jobs platform.
Working together with the Girlgaze team and external tech partners, I led the charge on all visual design for this two sided market place to bring together top talent and brands and solve both of their pain points – finding exciting, well paid jobs for the former, and embracing new talent while upholding brand quality for the latter. The platform stays true to the original Girlgaze brand, unapologetically pink and authentic.
(*This is a Beta version, the live platform design has since changed.)
YEAR: Fall 2018 - Summer 2019
ROLE: Design Director, Lead UI Designer
︎ Design Direction, UI Design, UX Design, Illustration
︎ Hope & Grace Initiative
Philosophy came to Badger & Winters to create a national advertising campaign for the brands's charity initiative, Hope & Grace, which champions mental health awareness. The challenge was to create a piece that stayed true to the seriousness of the matter, while leaving the viewer with a hopeful and positive message. The final campaign aims to end the stigma surrounding mental health issues and hones in on the question, 'How Are You?', taking what is often a question thrown out without much interest, and returns it to a a question of genuine concern - 'How Are You, Really?'.
AGENCY: Badger & Winters
ROLE: Designer, Art Director
SELECTED PRESS: AdAge , Refinery29 , NYLON Magazine
︎ Art Direction, Design