➤ Modelo Global: Brand Bible

Modelo Global was looking to bring their beer to a more global market  and position themselves as a high end beer option.

They brought in the team at Wieden+Kennedy to help with their brand strategy and design of their brand bible. Along with the brand bible, I created pattern and icon libraries that spoke to the new luxurious, but approachable brand identity.

AGENCY:  Wieden+Kennedy
YEAR: 2023
ROLE: Design lead, Art Director

︎ Design, Illustration, Iconography, Patterns, Art Direction

➤ Major League Baseball (MLB): Brand World

Working with the MLB design and creative teams at Wieden+Kennedy, I helped craft and define the new look and feel of MLB and how the sport shows up in the world in the modern era. 

AGENCY:  Wieden+Kennedy
YEAR: 2022/3023
ROLE: Designer, Illustrator

*More to come*

︎ Design, Illustration

➤ Vrbo: A Place for Together OOH Campaign

OOH campaign for Vrbo. The campaign highlighted groups of families, of all kinds, in front of their vacation home. Physical and digital billboards were place in NY, Toronto, Vancouver, and London. 

AGENCY:  Wieden+Kennedy
YEAR: 2022
ROLE: Designer 

︎ Design

➤ Fisher-Price Social

Selection of content designed and created for Fisher-Price’s social channels. 
︎: @ fisherprice

AGENCY:  Wieden+Kennedy
YEAR: 2020/2021
ROLE: Designer
SELECTED PRESS: AdAge

︎ Design, Illustration, Animation, Fabrication, Set Design

➤ Fisher-Price  Museum Store

To celebrate their 90th Anniversary Fisher-Price worked together with the team at Wieden+Kennedy to create a virtual museum that highlights the brands toys throughout the years. Much like an actual museum, the team came up with the idea of a gift shop for the museum with merchandise inspired by the toys throughout the years and Fisher-Price’s overall brand identity.

AGENCY:  Wieden+Kennedy
YEAR: 2020
ROLE: Designer 
SELECTED PRESS:  Adweek , Hypebeast

︎ Packaging, Product Design, Set Styling