Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.
➤ Modelo Global: Brand Bible
Modelo Global was looking to bring their beer to a more global market and position themselves as a high end beer option.
They brought in the team at Wieden+Kennedy to help with their brand strategy and design of their brand bible. Along with the brand bible, I created pattern and icon libraries that spoke to the new luxurious, but approachable brand identity.
ROLE: Design lead, Art Director
︎ Design, Illustration, Iconography, Patterns, Art Direction
➤ Major League Baseball (MLB): Brand World
Working with the MLB design and creative teams at Wieden+Kennedy, I helped craft and define the new look and feel of MLB and how the sport shows up in the world in the modern era.
ROLE: Designer, Illustrator
*More to come*
︎ Design, Illustration
➤ Fisher-Price Museum Store
To celebrate their 90th Anniversary Fisher-Price worked together with the team at Wieden+Kennedy to create a virtual museum that highlights the brands toys throughout the years. Much like an actual museum, the team came up with the idea of a gift shop for the museum with merchandise inspired by the toys throughout the years and Fisher-Price’s overall brand identity.
SELECTED PRESS: Adweek , Hypebeast
︎ Packaging, Product Design, Set Styling