Lindsay Johnson is a Designer and Art Director based in Seattle, Washington. Currently designing at Amazon with the XCM team, previously at Wieden+Kennedy.
GET IN TOUCH
LinkedIn
Email
Instagram
© Lindsay Johnson 2024
ART DIRECTION, DESIGN
PROJECT 07
Hope & Grace: How Are You, Really?
AGENCY: Badger Agency
ROLE: Art Director, Designer
YEAR: 2017
SELECTED PRESS: Refinery29, NYLON Magazine
Philosophy came to the Badger Agency to create a national advertising campaign for the brands's charity initiative, Hope & Grace, which champions mental health awareness. The challenge was to create a piece that stayed true to the seriousness of the matter, while leaving the viewer with a hopeful and positive message. The final campaign aims to end the stigma surrounding mental health issues and hones in on the question, 'How Are You?', taking what is often a question thrown out without much interest, and returns it to a a question of genuine concern - 'How Are You, Really?'.
GG PLATFORM