LINDSAY JOHNSON


Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.



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© Lindsay Johnson 2024


ART DIRECTION, DESIGN

PROJECT 07

Hope & Grace: How Are You, Really?

AGENCY: Badger Agency
ROLE: Art Director, Designer
YEAR: 2017
SELECTED PRESS: Refinery29, NYLON Magazine

Philosophy came to the Badger Agency to create a national advertising campaign for the brands's charity initiative, Hope & Grace, which champions mental health awareness. The challenge was to create a piece that stayed true to the seriousness of the matter, while leaving the viewer with a hopeful and positive message. The final campaign aims to end the stigma surrounding mental health issues and hones in on the question, 'How Are You?', taking what is often a question thrown out without much interest, and returns it to a a question of genuine concern - 'How Are You, Really?'. 



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