Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.
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© Lindsay Johnson 2024
Art Direction, Design, Illustration, Iconography, Patterns
Modelo Brand Bible
ROLE: Design Lead, Art Director
Modelo Global was looking to bring their beer to a more global market and position themselves as a high end beer option.
They brought in the team at Wieden+Kennedy to help with their brand strategy and design of their brand bible. Along with the brand bible, I created pattern and icon libraries that spoke to the new luxurious, but approachable brand identity.