PROJECT 02
Amazon Autos: Recharge + Refresh
CLEINT: Amazon
ROLE: Sr. Art Director + Design Lead
YEAR: 2025
In partnership with Hyundai, we created an activation at Palm Tree Festival in Southhampton, NY, showcasing their IONIQ 9 EV. To play up the electric vehicle element, the Palm Tree Festival/Hamptons vibe, as well as Amazon Autos’ streamlined car-buying experience, we created a “Rest Stop” for festival goers to “Recharge & Refresh.”
The space was outfitted with a “recharging” area: Amazon Autos decorative photo op wall, comfy lounge chairs, phone charging stations, eucalyptus cooling towels, orange paper fans as swag, and QR code/signage to the Amazon Autos Browse page. Attendees and influencers were invited to pull over, take in some shade, charge their phones, and browse some cars while they “recharged”—demonstrating how simple it is to shop for cars at Amazon Autos.