PROJECT 02
Major League Baseball (MLB) Brand World
AGENCY: Wieden+Kennedy
ROLE: Designer, Illustrator
YEAR: 2022-2024
*More to come!
Shohei Ohtani AL MVP 2023 Social Post
I had the opportunity to team up with Wieden + Kennedy’s social arm, Bodega, to create a commemorative illustration of the one and only Shohei Ohtani on his AL MVP award for MLB’s main Instagram feed. The post was not only approved by MLB, but the Angel’s and Shohei himself (he even reposted it on his own account).
Baseball Is Something Else (2023)
The Wieden+Kennedy MLB team wanted to find a fun way to celebrate not only everything that makes baseball, baseball but to bring light and excitement to the new rules changes coming into motion this year. Through Bobbleheads, we heroed our favorite players nodding to, rocking to and honestly — bobbing to the rules changes. The consensus is as follows that baseball’s new rules changes are, indeed, something else.
Film Signage (had some fun nodding to the team that worked on the spot)
Typography studies for MLB banner assets and film end cards