Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.
︎ Hope & Grace Initiative
Philosophy came to Badger & Winters to create a national advertising campaign for the brands's charity initiative, Hope & Grace, which champions mental health awareness. The challenge was to create a piece that stayed true to the seriousness of the matter, while leaving the viewer with a hopeful and positive message. The final campaign aims to end the stigma surrounding mental health issues and hones in on the question, 'How Are You?', taking what is often a question thrown out without much interest, and returns it to a a question of genuine concern - 'How Are You, Really?'.
AGENCY: Badger & Winters
ROLE: Designer, Art Director
SELECTED PRESS: AdAge , Refinery29 , NYLON Magazine
︎ Art Direction, Design