Lindsay Johnson is a Designer and Art Director based in Portland, Oregon. Currently designing at Wieden+Kennedy.
Peloton, a technology-driven company with a new fitness bike for the home, asked Badger & Winters to create a digital-only campaign for the upcoming holiday season. Peloton had a limited timeline and requested a campaign that would bring to life the unique benefits of the Peloton bike-- studio cycling in your home, enabling riders to participate in live and on demand interactive virtual cycling classes -- while enabling the company the flexibility to test new creative every week during the season.
Badger & Winters approached the challenge with fervor and within two weeks the team developed a campaign called #BecausePeloton.
AGENCY: Badger & Winters
YEAR: Fall 2016
ROLE: Designer, 2nd Art Director
︎ Art Direction, Design